Data Analyst

Job Overview

We are seeking a highly skilled and analytical Website Analytics Specialist with expertise in Google Analytics, Google Tag Manager, and data visualization tools. The ideal candidate will be responsible for tracking, analyzing, and optimizing website performance to drive data-informed decisions. This role requires a keen ability to translate raw data into actionable insights, as well as an understanding of digital marketing metrics, user behavior, and conversion optimization strategies.

Key Responsibilities

Google Analytics Management:

• Set up, configure, and maintain Google Analytics (GA4) accounts for website tracking.
• Define and implement event tracking, custom goals, and e-commerce tracking.
• Monitor website performance metrics, including traffic, conversions, bounce rates, session duration, and other KPIs.
• Provide detailed reports and insights on website performance and trends.
• Conduct regular audits to ensure accurate tracking and identify potential issues.
  
  

Google Tag Manager Implementation

• Configure and manage Google Tag Manager (GTM) containers to deploy tracking codes, pixels, and tags.
• Work with cross-functional teams to implement tracking for marketing campaigns, form submissions, button clicks, and other custom events.
• Troubleshoot GTM setups and ensure data collection is accurate across all digital platforms.
  
  

Data Analysis & Reporting

• Analyze website data to identify user behavior trends, conversion rates, and areas for improvement.
• Create customized, insightful reports for stakeholders, utilizing Google Analytics and data visualization tools.
• Develop dashboards and visual reports using tools such as Tableau, Google Data Studio, or Power BI to communicate key metrics to non-technical audiences.
• Perform A/B testing, conversion rate optimization (CRO) analysis, and other data-driven initiatives to optimize website performance.
  
  

Collaboration & Stakeholder Communication

• Collaborate with marketing, development, and product teams to ensure data tracking aligns with business goals.
• Provide actionable insights and recommendations for improving the user experience, increasing engagement, and driving conversions.
• Train team members on best practices for data analysis and website tracking.
  
  

Continuous Improvement & Optimization

• Stay up-to-date with the latest trends in web analytics, digital marketing, and data visualization.
• Identify new opportunities for tracking and improving website performance.
• Regularly review and refine tracking setups to ensure optimal data collection and accuracy.
  
  

Qualifications

Experience:

• Proven experience (3+ years) working with Google Analytics (GA4), Google Tag Manager, and data visualization tools.
• Strong understanding of website analytics, tracking methodologies, and user behavior analysis.
• Hands-on experience with event tracking, e-commerce tracking, and custom reporting in Google Analytics.
• Familiarity with website optimization tools (e.g., A/B testing platforms) is a plus.
  
  

Skills

• Proficient in Google Analytics and Google Tag Manager setup and troubleshooting.
• Experience in creating dashboards and visual reports using tools such as Tableau, Power BI, or Google Data Studio.
• Strong analytical and problem-solving skills with the ability to interpret complex data and turn it into actionable insights.
• Understanding of SEO, SEM, and online marketing performance metrics.
• Knowledge of HTML, SQL, JavaScript, and CSS for advanced tracking setups (preferred).
• Excellent communication skills and ability to present complex data to non-technical stakeholders.
  
  

Education

• Bachelor’s degree in Engineering or Marketing (or equivalent experience).
• Certifications (Preferred):
• Google Analytics Certification
• Google Tag Manager Certification
• Other relevant certifications (e.g., Tableau, Power BI)