B2B Marketing/Email & Social Media Specialist

iDreamCareer.com


Date: 2 weeks ago
City: Delhi, Delhi
Contract type: Full time
Interested candidates can feel free to apply on below link :

  • The B2B Marketing Executive will play a crucial role in developing and executing email marketing campaigns and managing our LinkedIn presence.
  • This position requires a creative and strategic thinker who can effectively communicate our brand's message and engage with our target audience.
  • The ideal candidate will have 2-3 years of experience in B2B marketing with a strong focus on content creation, and audience segmentation.

Key Responsibilities

  • Develop and execute email marketing campaigns to nurture leads, engage existing clients, and promote our services/products.
  • Create compelling and persuasive email copy that drives conversions and aligns with our brand voice.
  • Manage and grow our LinkedIn presence by crafting and scheduling posts, engaging with followers, and monitoring analytics.
  • Segment and analyze email lists to ensure targeted and relevant communication to different audience segments.
  • Collaborate with the internal teams to align email and LinkedIn strategies.
  • Track and report on the performance of email campaigns and LinkedIn posts, providing insights and recommendations for improvement.
  • Stay up-to-date with industry trends and best practices in email marketing, LinkedIn, and B2B marketing.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 2-3 years of experience in B2B marketing, with a focus on email marketing and LinkedIn management. Experience with Corporate CSR and NGOs will be preferred.
  • Excellent copywriting skills with the ability to create engaging and persuasive content.
  • Strong understanding of email marketing platforms (e.g., Mailmodo), CRM (Zoho, Leadsquared) and LinkedIn.
  • Experience with audience segmentation and data analysis.
  • Ability to structure and present information clearly and effectively.
  • Strong organizational and project management skills.
  • Ability to work independently and as part of a team.
  • Creative thinking and problem-solving abilities.

(ref:updazz.com)

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